Privacy Policy

At our liquor store, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our physical storefront, use our website, purchase products, or engage with our loyalty programs and delivery services.

LEGAL DRINKING AGE REQUIREMENT

• 21+ Restriction: Our services, website, and products are intended strictly for individuals of legal drinking age (21 years of age or older in the United States).
• No Collection of Minor Data: We do not knowingly collect, maintain, or solicit personal information from anyone under the age of 21. If we learn that a minor has provided us with personal details, we will permanently delete that information from our systems immediately.

INFORMATION WE COLLECT

• Identity and Contact Data: Your full name, physical billing address, home delivery address, phone number, and email address.
• Age Verification Data: Your date of birth. When purchasing age-restricted products or using delivery services, we or our delivery partners may visually check or digitally scan your government-issued identification card (e.g., driver’s license or passport) to confirm legal age.
• Financial Data: Credit card, debit card, or other payment account details. All online transactions are processed through secure, PCI-compliant third-party payment gateways.
• Transaction and Purchase History: Details about products you have browsed, order volumes, frequency of visits, and rewards points earned through our loyalty program.
• Technical and Digital Data: IP addresses, browser types, cookie data, and device identifiers collected automatically when you navigate our online storefront.
• In-Store Video Surveillance (CCTV): For the safety of our customers and employees, as well as for fraud and theft prevention, our physical store locations are monitored by security cameras that record video footage.

HOW WE USE YOUR INFORMATION

• Order Fulfillment: To process your transactions, manage your shopping cart, package your orders, and verify your age.
• Delivery Logistics: To share your name, phone number, and address with local delivery drivers or third-party courier services to fulfill home delivery requests.
• Loyalty & Marketing Programs: To manage your rewards points, track store credits, and—if you explicitly opt-in—send you promotional emails or SMS text messages regarding sales, exclusive tastings, or inventory updates.
• Legal and Regulatory Compliance: To comply with state and local alcohol beverage control laws, respond to subpoenas, audit requests by liquor control boards, and prevent fraudulent transactions.

SHARING YOUR INFORMATION

• Service Providers: Trusted third-party vendors who perform business functions on our behalf, including e-commerce platform hosts, point-of-sale (POS) software providers, secure payment gateways, SMS text carriers, and delivery networks.
• Legal Authorities: Law enforcement, regulators, or legal counsel if required to do so by law, court order, or to protect the safety, rights, and property of our business and customers.

DATA SECURITY AND RETENTION

• Encryption Protocols: We utilize commercial-grade security measures, including Secure Socket Layer (SSL) encryption, to protect your digital transactions and personal information.
• No Local Card Storage: We do not store full credit card or debit card numbers on our local store servers; all payment processing is handled externally by encrypted financial networks.
• Retention Policy: We retain your personal data only as long as necessary to manage your customer account, fulfill tax and accounting mandates, or satisfy local legal record-keeping requirements for alcohol sales.

YOUR RIGHTS AND CHOICES

• Access and Correction: You have the right to request a copy of the personal data we hold about you and request that we correct any inaccuracies.
• Data Erasure: You can request that we delete your customer profile or loyalty account data from our active databases, subject to certain legal retention requirements.
• Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time by clicking the “Unsubscribe” link, or opt-out of text alerts by replying “STOP” to any SMS message.

CHANGES TO THIS PRIVACY POLICY

CONTACT US

• Business Name: Palm Harbor Liquors
  
• Mailing Address: 33381 US Hwy 19 N, Palm Harbor, FL 34684
• Phone Number: 727-789-1994

Effective Date: June 7, 2026